Key takeaways
- Amazon releases video as part of Dubai's "Dubai-It" initiative.
- Ronaldo Mouchawar highlights Amazon's growth journey in Dubai.
- Video reflects shared values of speed, innovation, and ambition.
- Amazon continues to invest in Dubai's digital and economic future.
In August 2026, Amazon released a video as part of "Dubai-It," an initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The initiative celebrates the city's growth, innovation, and ability to transform ambitious visions into achievements.
The video features Ronaldo Mouchawar, Vice President of Amazon for the Middle East, Africa, and Turkey, and co-founder of Souq.com.
Amazon's journey in Dubai
The video traces Amazon's evolution in Dubai and reflects the shared values between the city and the company: moving with speed, embracing innovation, and building for the future. It demonstrates how Amazon continues to invest in the city's economic growth, digital transformation, and entrepreneurial landscape.
Through Amazon's journey, the video showcases how Dubai's culture of ambition and execution has created an environment where businesses can turn ideas into meaningful impact, embodying the essence of the "Dubai-It" mindset.
Watch the full video below or Click here to be redirected.
